Stage 1
Idea or side hustle
You have an idea, or a side hustle that's starting to earn money.
There's excitement in the air. Plenty of people back you, and plenty will tell you why it won't work. What you need now is a clear picture of the business and your next few steps.
What matters now
- Who your customers are. It doesn't have to be everyone
- Why you're different from others offering something similar
- The worst case, and how much you're prepared to risk
- How you'll get your message out to customers

